How come they never show olympic basketball on NBC?

I would think this would be a prime time event for NBC, they show volleyball, swimming, gymnastics, even BMX sports, but have not seen one basketball game yet!How come they never show olympic basketball on NBC?
TIME ZONES, remember Beijing is 12 hours ahead. So basically NBC has to show Basketball RIGHT NOW in America.How come they never show olympic basketball on NBC?
they are. but it is in the morning!!!!!! the games are at night in china. usa versus argentina is on right now!!!!

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